What is an auto-responder?
Well as the name suggests it is an automatic responder.
It automatically sends a response to the person who contacted the
specified email address.
Why do we need them?
As your business begins to grow, you don't want to have
to spend all your time composing and replying to the emails you will
This is one of the first jobs you need to automate.
It is a known fact that people generally respond to your
advertisement or email on or after seven viewings. So to keep the
prospect open to your product you need to keep in contact with them.
There are many auto-responder scripts available on the
market and many of these are free, so you would just need to upload
them to your hosting account and set them up.
There are also several companies that will carry out
this service for you - for a fee of course. So is it worth paying
for one of these companies or should you just load your own script
and do it all yourself?
When starting out a lot of marketers do not realize what
is involved in email marketing. There are major ISP companies that
will only allow their members to receive emails from known marketing
So as a new person sending emails you may find them
being blocked by the recipients ISP once you reach a certain number
of mailings per week or per month.
The fact that these recipients have asked to receive
emails from you does not matter to the ISP providers who do this.
It is basically a service the ISP's provide to their
customers to cut down on the spam the customers receive.
So straight away you are likely to not reach all your
intended recipients because the ISP's are going to treat you as a
There is of course a way round this and that is not
accepting customers from the ISP's known to carry out this practise,
but as at least one of the ISP's is a major market player then you
are losing potential customers for your venture.
Also if you run your own auto-responder service you will
have to deal with all the non deliverables and the bounces. Unless
you have a very understanding ISP or hosting account you are likely
to be blocked for your excessive email usage.
All the ISP's I have ever dealt with put in their terms
and conditions that the free email accounts they allow you are to be
used for personal email only. You accepted the terms when you signed
up with them so you won't be able to complain when they shut you
And don't think they won't. You wouldn't be the first it
has happened to and I doubt if you would be the last. If you did not
read the terms and conditions when you joined your ISP I suggest you
go and read them before you start sending out too much email.
A lot of those using the internet seem to sign up for
things using false details either by accident or on purpose. Every
time you send an email to one of these incorrect addresses the email
is going to come straight back to you as there is nowhere to deliver
As your business grows you could end up spending several
hours a day just sorting out your email problems, so to overcome
this I think you should sign up with a professional auto-responder
There are several on the market but the most used one is
Aweber and this is followed by
Both of these companies have business accounts with the
ISP's who block mail, and by doing this the emails coming from their
IP address(es) are not blocked.
This means you are not going to break the terms of the
agreement you have with your ISP, and you are not going to be
inundated with undeliverable emails.
As I mentioned these services are not free, but
personally I believe the cost to be well worth the service received
from these companies.
Once you have signed up for an autoresponder you will
have access to as many separate auto responders as you choose.
They do take a bit of getting used to but after setting
up a couple of lists you will soon get the hang of it.
You need to put the messages that you want sent out into
the autoresponder. You can set the frequency of emails from daily to
any set time you want. You also have the ability to broadcast an
email to one or more of your lists. This again can be preset to send
out at a specific time and date or it can be sent immediately.