What do we mean by Online Marketing?
People have differing opinions, but I feel that the most obvious meaning is promoting or advertising using the internet as your marketing medium. Hence online marketing.
Advertising and marketing on the internet generally gives you a far larger target market using the different internet marketing options. Many of these options will be discussed individually on some of the pages on this website.
Nobody is going to make money just by putting products on websites. These websites and the products need to be advertised. You need to get the word out to as many people as possible to increase your sales.
Your sales reach on the internet is almost limitless. If someone is on the internet then they are a potential customer.