What do we mean by targetted traffic?
Sometimes when you have a specific niche item to sell, you don't want to waste your time chasing traffic that is very unlikely to have any interest in your product.
We choose to target our traffic to those who we know have an interest in your product. When we do this we are more likely to improve our ROI along with our open and signup rate. Always remember to offer a free signup for those who want to receive more information about the subject in general rather than a specific item.
As we are trying to gain more readers we must give up to date and useful information. This is even more important when we are looking at targetted traffic.