What Is Email Marketing?
The obvious answer to this is marketing by using email.
Most marketers will admit that using email is one of their main ways of marketing their services and products.
You will always get some marketers who decry some methods of marketing, but it is more about using the methods you find are working for you.
With email marketing it is sometimes your copy that is at fault rather than the email marketing system. It is always best to do split testing on your headline and your body to find out which is the best one for any particular product that you are wanting to promote.